About student radio / The future of media / Student radio - our listeners / Why advertise on student radio?
The future of marketing to students
 A third of all students who listen to radio listen to student radio. |
| Over 75,500 students with access to student radio listen to it at least once a week. |
| Over 11,500 students listen to student radio every day. |
| Over half (57%) of students with access have listened to student radio. of these people, 25% listen to it once a week or more. |
| Talk to students on their own level and in their own language. |
| Students listen to other students - it's word of mouth on a large scale. |
| More than half of students say they've been influenced by student media to go to an event or to buy something. |
| Student radio is intimate so it's ideal for building brand loyalty at this essential decision making age. |
| Students are almost twice as likely to want to hear national and local offers and promotions specifically for students rather than those aimed at the general public. |
| Radio's low level of avoidance and wide coverage mean it is very well placed to play a key role in outreach advertising. |
| Music is so vital in dictating current trends in the student sector that the medium of student radio is incredibly powerful. |
| Student radio is a huge and integral part of the student social network and student community. |
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*Research fieldwork by Opinionpanel Ltd 7-12th Feb 2007; 1,011 interviews with students representative of the UK HE population in terms of gender, year group and university type. |