About student radio / The future of media / Student radio - our listeners / Why advertise on student radio?
The future of marketing to students
The “My Space Generation”
Student radio has always promoted local music and local events for their student community. However, the future of student radio has never looked more promising as more students are looking for their own sense of music identity. As unsigned band music downloads and attendance at local gigs increases so does the popularity of listening to ‘their own’ personalised student station who can provide them with information on the local music scene to the latest unsigned music.
Students are beginning to turn away from the “James Blunt” mass music scene to their own local independent student underground hot spots. Student stations have often created their own music events, incredibly popular with the students with local bands who are the verge of being the ‘next big thing’ with their large and devoted student fan base.